A chart topping bid by firefighters has won a major national campaign award.
Central red watch and 999 operators at South Yorkshire Fire & Rescue were part of a daring drive to reach the top of the Christmas charts with ‘Chip Pan’ by the Everly Pregnant Brothers.
The song was used as part of a wider campaign to cut house fires over Christmas and won the ‘Best Low Budget Campaign’ gong at the Public Sector Communication Awards.
Although the track didn’t reach the festive song summit, it helped raise awareness of kitchen fire safety amongst millions of people.
The associated campaign contributed to an 18 per cent drop in house fires in December and raised £4,311 for two charities- Age UK Sheffield and Shelter.
Highlights of the assault on the yuletide music chart included two national television appearances and more than five million views online for a video which accompanies the song. Leaders, businesses and celebrities from across Sheffield also threw in their support for the campaign.
Deputy Chief Fire Officer Martin Blunden, said: “Both our staff and the South Yorkshire public really got behind this campaign. Although it was a bit of fun, albeit with a serious safety message at its heart, it raised such a lot of money for two great causes and also contributed to our biggest objective- making people safer by reducing house fires. I’m really pleased that this hard work has been recognised at a national level.”
South Yorkshire Fire & Rescue also won the award for ‘Best Integrated Campaign’ for a campaign to curb electrical fires. Text message marketing, radio advertising and an interactive quiz combined to cut electrical house fires by a quarter last summer.