Firefighters are calling on families to check in on their loved ones as part of a new fire safety campaign.

The campaign, Be There For Them, launches with the publication of an animated video created by renowned animator and illustrator, Gary Andrews, whose portfolio includes working on hit children’s programmes such as Horrid Henry.

The heartfelt film focuses on a man reflecting on his life and relationship with his mum before it ends in tragic circumstances.

The aim of the campaign is to encourage families and caregivers to take basic steps to keep their older loved ones safe from fire – whether this be by making sure they have smoke alarms fitted and tested regularly or by carrying out an online home safety check with them on the Service’s website.

It’s in response to the latest fire statistics that show the those over 60 and living on their own are one of the groups most at risk of a serious house fire.

Chris Tyler, Group Manager in South Yorkshire Fire and Rescue’s Community Safety team, said: “This deeply moving film highlights the importance of staying connected with our older relatives, especially in our busy lives.

“One life lost in a house fire is too many – that’s why we’re proud to be launching the campaign today to encourage our communities to look out for their older relatives and help keep them safe from fire.

“A really simple way you can do this is to carry out a free online home safety check with your family through our website.”

At the end of this check, you will be provided with safety advice relevant to you. Then, if you are eligible for a visit, you will be asked to submit your contact details and we will then contact you to arrange an in-person visit.