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Emotional fire service animation goes viral in attempt to stop drownings

An emotional new animation re-telling the story of a Rotherham schoolboy who drowned four years ago has been watched more than a quarter of a million times in less than a week.

Sam Haycock was celebrating after his last day of school, a hot day in May 2021, when the 16-year-old visited Ulley Reservoir in Rotherham with friends.

But after getting into difficulty in the water, Sam could not be saved by emergency services.

The short film created by former Pixar animator Gary Andrews forms part of the latest effort by South Yorkshire Fire & Rescue to prevent young people needlessly drowning in open water.

Watch the video here

Chris Tyler, group manager at South Yorkshire Fire and Rescue said: “Sam’s story is incredibly tragic and shows just what can happen if you don’t treat water with respect.

“Water in lakes and reservoirs is often much colder than you think – even on hot days. It can cause your body to go into cold water shock, leaving you helpless in seconds. There can also be hidden currents that can overpower even strong swimmers.

“If you want to swim in open water it is best do this as part of an organised group who consider the weather and other factors that could impact safety, and take care to properly acclimatize to the water temperatures.

“Our ask is to share this video with any young people you know so that we don’t lose any more young people in the water”.

Sam’s dad, Simon, set up the water safety campaign group, Sam’s Army Mission 1Life in memory of his son.
Simon said: “It’s every parent’s worst nightmare to outlive their children.

“That’s why I’ve dedicated myself to raising awareness and educating young people about the dangers of water through Sam’s Army. But there’s only so much I can do.

“We continue to call on the government to put drowning prevention on the agenda and ensure that no one goes through the trauma we went through.”

Alongside the amination, SYFR issued a list of advice to young people this summer:

  • Never jump into open bodies of water – this can cause cold water shock and impact on your ability to swim
  • Do not ‘drink and swim’ – alcohol can significantly impact your ability to swim and get to safety
  • Don’t be peer pressured into swimming where you aren’t comfortable, or if you can’t swim
  • If you get into trouble, float to live – fight the instinct to thrash around, lean back and stay afloat until you can control your breathing and call for help
  • If a friend gets into trouble, encourage them to float to live and call 999 immediately

Firefighters’ safety plea during heatwave

Firefighters across South Yorkshire are urging members of the public to be extra careful during the current heatwave.

Temperatures forecast on Saturday (21 June) have prompted South Yorkshire Fire & Rescue’s fire officers to issue another plea to the public around helping to prevent any wildfires across the county.

They are asking people to stop having garden bonfires during the period of extreme heat, refrain from taking disposable BBQs out with them and to ensure they don’t leave rubbish – especially glass bottles – lying around.

Specifically, officers are asking people to consider the impact of their behaviour and, ultimately, wildfires, on things like the local landscape and wildlife.

“During periods of intense heat the ground becomes so dry – this means that fires are easier to start and will spread so much quicker,” said Area Manager John Billings, head of service delivery.

“Our ask of people is, first and foremost, that they don’t burn rubbish in their garden over the coming days. During a heatwave these small fires can easily get out of hand.

“We’re then asking that, especially this coming weekend, people don’t take disposable BBQs out with them to parks, fields or moorland areas. Whilst we know most people are very responsible, the risk of wildfire is extremely high right now.

“And then last but not least, please take your litter home with you or put it in the bin. This one may seem random, but glass bottles in particular can magnify the sun’s rays and start fires.

“Ultimately we want people to consider the impact of their actions on not just us, but also on local wildlife. When you’re out in the countryside and in moorland areas, you are in their home, and what starts as a small fire can easily grow bigger and see them displaced.”

As well as urging people to be careful with things like BBQs and not to have garden bonfires, the service is also asking residents to be vigilant around deliberate fire-setting.

“Lots of the incidents we attend are deliberately, which is really disappointing, but unfortunately not a huge surprise to us.

“Our final ask of the public is that if they know anyone who is intentionally setting fires – which tie up our crews and can put people at serious risk – then they report it to us.”

Residents can share information on arson, anonymously, by calling 0800 169 5558.

South Yorkshire Fire Chief to urge MPs to take action to tackle drownings

South Yorkshire’s fire chief will meet Parliamentarians this week, as national calls grow to do more to prevent UK drownings.

Chief Fire Officer Chris Kirby will attend the Royal Life Saving Society’s (RLSS) Drowning Prevention Week (14 to 21 June) event in his role as water safety lead for the National Fire Chiefs Council (NFCC).

Later the same day he will present at the All-Party Parliamentary Group for Water Safety Education at which he will call on MPs to do more at a national level to tackle drownings. Drowning remains one of the leading causes of accidental deaths in the UK- but has no dedicated ministerial portfolio in government.

Chris said: “Recent statistics highlight a stark reality: hundreds of accidental drowning deaths occur in the UK each year, many of which could have been prevented with greater awareness, education, and regulation.

“By advocating for a ministerial portfolio, the National Fire Chiefs Council joins other organisations in working towards ensuring that drowning prevention receives the strategic oversight and resources it needs. This portfolio would enable the implementation of robust policies and measures, including public education campaigns, improved access to safety equipment and enhanced collaborations between agencies responsible for water safety.”

Simon Haycock who set up the water safety campaign group, Sam’s Army Mission 1Life after his son sadly drowned at Ulley Reservoir in 2021, will also be visiting Westminster as part of this initiative.

Simon said: “It’s every parent’s worst nightmare to outlive their children.

“That’s why I’ve dedicated myself to raising awareness and educating young people about the dangers of water through Sam’s Army. But there’s only so much I can do.

“That’s why I join Chris Kirby and  NFCC in calling on the government to put drowning prevention on the agenda and ensure that no one goes through the trauma we went through.”

The campaign group also raises money to provide lifesaving equipment such as throwlines around lakes and reservoirs.

According to Water Incident Database (WAID) statistics* in the period 2020–2024, 1,334 people lost their lives in accidental drowning incidents. Of these, more than half occurred in inland waterways such as rivers, lakes and canals.

The public often believes that fire and rescue services are responsible for responding to these water rescue incidents and delivering water safety prevention work, but there is currently no statutory duty on fire and rescue services in England to do so.

The absence of a statutory duty in England limits the resources fire and rescue services can allocate to water safety and rescue, resulting in differences in equipment, training and standards between fire and rescue services.

Currently there is no dedicated, continuous funding for fire and rescue service inland water safety response and prevention work.

“We are working closely with partners in the National Water Safety Forum to do whatever possible to reduce the risk, but we would like to see an increased political effort to drive down numbers. This also means consulting on giving fire and rescue services in England enhanced legal duties to respond to inland water incidents so that we can be better equipped and prepared to deal with those emergencies when they happen,” said Chris.

Matt Croxall, Interim Charity Director at RLSS UK, added: “As a charity, we are grateful for the partnership and advocacy work shared with South Yorkshire Fire and Rescue Service, especially during important campaigns like Drowning Prevention Week.

“Too many lives are lost through accidental drownings each year and that’s why our campaign is so important, as it urges families to learn about water safety and how to respond in an emergency.

“The Westminster event is an important opportunity to highlight the issue of drownings in the UK and make clear the support we require from the Government to ensure everyone can enjoy water safely.”

The Westminster event takes place on 17 June. For more information on drowning prevention, visit Be Water Aware – NFCC

Retired firefighter lifts lid on the day Sheffield nearly blew up

Shining a light on an evening that almost spelled disaster for Sheffield is the focus of a new video released by South Yorkshire Fire and Rescue.

The video titled “The day Sheffield nearly blew up”, is a conversation between Chief Fire Officer Chris Kirby and retired firefighter Arther Levick.

During a wide-ranging conversation that touches on the Cuban Missile Crisis, how firefighting has changed since the 1960s and the shadow of the Second World War, the video culminates in Arthur’s recollections of a fire at Effingham Street gas works that almost ended in disaster in the late 1960s.

Arthur said: “When I received my long service medal from the late HRH the Queen, it said on it that it was for exemplary service, and I can’t think of a greater example than that night at the Effingham Street gasworks. It felt like I really became a firefighter that night.”

Chris Kirby said: “Major disaster was averted by the actions of Arthur, his colleagues and many members of staff at the gas works that night.

“It’s often the case that if there is a major incident that does result in mass fatalities, those are the emergencies that are remembered and memorialised. But there are many occasions in a firefighter’s career where, through their actions, disaster is averted and not remembered. I hope that through this interview we can change that for Arthur and his colleagues.”

It is the latest episode in a series of videos called Fire Stories, published to give the public a unique insight into South Yorkshire Fire and Rescue.

The most recent episode, released to coincide with the service’s 50th year, featured a conversation between the current Chief Fire Officer, Chris Kirby and former Chief Harry Wright.

All videos are available to watch on YouTube.

The way Fire Authority meetings are hosted has changed

The way South Yorkshire Fire & Rescue Authority meetings are held has changed.

The Authority’s meetings are now being hosted by South Yorkshire Fire & Rescue, having been hosted by Barnsley Council for many years.

Public meetings are usually held at the fire service’s headquarters on 197 Eyre Street, Sheffield. Dates, time and locations of all meetings are published in advance of the meetings on a new website here

Public meeting dates, agendas and papers are also now available via the same website.

We also intend to live stream meetings in the future. We’ll be providing details on how you can watch these live, or view a recording, soon.

The website where the Authority’s meetings and agendas used to be hosted will stay live until October 2025 and can be found here: South Yorkshire Fire and Rescue Authority

South Yorkshire Fire and Rescue Authority is a statutory body made up of 12 local councillors from the district councils of Barnsley, Doncaster, Rotherham and Sheffield.

The primary responsibilities of the authority are laid down in legislation, including the Fire and Rescue Services Act 2004, Civil Contingencies Act 2004 and Local Government Act 1999.

Family issue emollient cream safety plea after much loved grandad dies in house fire

A Mexborough grandad died in a house fire after the clothing he was wearing ignited from a gas heater, a fire service investigation has found.

It is believed that Jim Rownsley (pictured), of Kempton Gardens, Mexborough, Doncaster, may have sadly passed away due to emollient cream residue in his clothes which made them more flammable.

Now, Jim’s family want to warn others about the risks posed by emollient creams, which are used in the treatment for dry skin conditions such as eczema.

They come in many forms (creams, lotions, gels, and sprays) and can be water-based, paraffin-based, or even contain natural oils.

Sherrie-Leigh Higgins, Jim’s granddaughter, said: “You never think something like this is going to happen to your family until it does.

“My grandad always used his gas heater to stay warm but we didn’t know that the cream he used for his legs could be so dangerous.

“These creams, often used for treating skin conditions, can easily soak into clothes if you use them regularly and become a fire risk.

“If someone you love uses these creams, please make sure you and they know how they can keep themselves safe. I don’t want anyone else to go through the same trauma that we did.”

Chris Tyler, Group Manager in South Yorkshire Fire and Rescue’s community safety team, said: “As a service, we fully recognise the effectiveness and importance of emollient creams, and we also recognise that they are not flammable on their own.

“However, a build-up of emollient cream residue on fabrics such as bedding, clothing, and dressings can make these already combustible items even more flammable.

“What this means is that in cases where somebody uses these creams on a regular basis and/or spends an extended amount of time in their bed or armchair, their fire risk can increase dramatically.

“Anyone using emollient or skin creams regularly should keep well away from fire, naked flames, or heat sources.

“They shouldn’t smoke and need to be careful near hobs, candles, and heaters.”

Three fire engines attended the incident on Kempton Gardens after a call was received shortly before 1pm on Thursday 20 February.

The fire was out on arrival and an investigation was carried out, which was completed by 6pm.

Advice on how to reduce fire risks when using emollient creams.

Hundreds of care home residents protected thanks to new sprinklers

Almost 200 care home residents are safer from fire thanks to a partnership between South Yorkshire Fire and Rescue and Sheffcare.

Sprinkler systems have been installed at three residential care homes in Sheffield – Knowle Hill, Valley Wood and Grange Crescent after match funding was provided through South Yorkshire Fire and Rescue’s Stronger Safer Communities Reserve.

The reserve is a Fire Authority scheme which reinvests money into local communities to support our work to prevent major fire emergencies.

The scheme allows charities and community groups across South Yorkshire to deliver work to reduce deaths as well as building and environmental damage caused by fire.

Roger Brason, the Service’s sprinkler advocate, said: “I’m delighted that we have been able to assist Sheffcare in installing sprinklers in these properties.

“Throughout the process, we ensured that we put the needs and the lives of the residents at the care homes first, ensuring that the installation did not disrupt their daily routine.

“Care homes like this perform a vital service and are important hubs within our communities so it’s only right that we give them the highest level of fire protection.”

John Dawson, health and safety manager at Sheffcare said: “Knowing we have fire sprinklers in our homes provides a security of mind we have never had before.

“Without the funding support from SYFR it would be impossible for a not-for-profit charity like Sheffcare to install sprinklers and it is the most effective fire safety control measure we can make.

“The installation went extremely well and we now have safer homes occupied by very vulnerable people.”

Fire sprinklers are best thought of as a continuous combined fire detection and suppression systems. They will detect a fire no matter what time of the day, even if the buildings are empty or occupied. They work automatically and require no input from onsite staff.

They are effective in both domestic/residential and commercial environment and make fires more easily controllable and limit the production of harmful smoke and fumes.

Sprinklers have an enviable record of controlling fires for more than 100 years with a 90% success rate.

South Yorkshire Fire and Rescue has a lead sprinkler officer who can provide impartial specific advice on request, and can be contacted via email at rbrason@syfire.gov.uk.

Open Days, Car Washes and Events 2025

We have a number of station open days, events and car washes planned this year.

Below is a list of all the current stations holding an event.

Station Open Days

Lowedges station – Lowedges Road, Sheffield, S8 7JN – Saturday, 28 June 2025 between 11am and 3pm

Rotherham station – Fitzwilliam Road, Eastwood, Rotherham, S65 1ST – Saturday 12 July 2025 between 10am and 4pm

Aston Park Station – Worksop Road, Aston S26 2FZ  – Saturday 13 September 2025 between 11am and 3pm

Car Washes

There are currently no car washes planned.

All charity car washes are in aid of The Fire Fighters Charity.

Events

Biker Down sessions – Dearne station, Manvers Way, Rotherham, S63 5DN.

The new sessions will take place from 6.30pm to 9.30pm at Dearne Fire Station on:

· 26th June
· 24th July
· 21st August
· 25th September

Places are limited so please email bikerdown@syfire.gov.uk to secure your place.

New training set to improve biker road safety

Giving motorcyclists the skills to ride safely is the aim of a relaunched training course delivered by South Yorkshire Fire and Rescue (SYFR).

Almost 200 powered-two-wheeler riders were injured in a collision on South Yorkshire roads in 2023, 100 of those crashes were serious or fatal.

The free Biker Down! programme offers motorcyclists of all ages the chance to learn practical skills to help avoid being involved in a collision, as well as essential first-aid training and advice on what to do should they find themselves first on the scene where someone is injured.

The session is based on the hugely successful initiative originally devised by Kent Fire & Rescue Service and is being delivered as part of the South Yorkshire Safer Roads Partnership’s (SYSRP) Vision Zero work.

Chris Tyler, Group Manager at SYFR said: “If you were the first on the scene of a collision involving a biker, would you know what to do?

“By equipping motorcyclists with the skills and knowledge they need to ride safely, we hope it will help us to reach our shared long-term ambition of ending all death and serious injury on South Yorkshire’s roads.”

The session is both classroom and practical based, giving riders who are first on the scene the awareness of how to manage the area for everyone’s safety, and provide basic first-aid skills if needed. While themed around a collision involving a rider, the skills and knowledge are equally as useful if you come across any vehicle collision whether four, three or two-wheeled. For example, as a rider you are more likely to filter through stationary traffic and be confronted with a collision as the reason for the build-up or come across an incident on remote country roads.

The new sessions will take place from 6.30pm to 9.30pm at Dearne Fire Station. Places are limited so please email bikerdown@syfire.gov.uk to secure your place.

Full list of dates for Biker Down sessions:

· 24th April
· 22nd May
· 26th June
· 24th July
· 21st August
· 25th September

Plans submitted for Elm Lane fire station refurbishment

Plans have been submitted for a major refurbishment of a long-standing Sheffield fire station.

South Yorkshire Fire & Rescue wants to take Elm Lane fire station ‘back to brick’ to create a safe, modern and sustainable building for firefighters.

The service had originally intended to build a brand new fire station on the same site, but soaring construction costs made this unachievable.

Instead the refurbishment will change the layout of the station, creating new training and rest areas.

Assistant Chief Fire Officer Simon Dunker, said: “We’re committed to providing our firefighters with the best possible buildings, vehicles and equipment with which to serve their communities. Whilst rebuilding the station entirely proved unaffordable, these plans will still achieve our aim of creating a safe and energy efficient building for our crews for many years to come.”

Elm Lane Fire Station in Sheffield has an interesting history. It was initially transferred from the National Fire Service after World War Two and was originally housed in a converted wartime building.

The station later became part of the South Yorkshire County Fire Service when it was formed in 1974, following the amalgamation of several local brigades. Over the years, it has seen various upgrades and changes.

Before Elm Lane Fire Station was built, the site was home to Cliffe House, a large country house constructed in 1805.

Cliffe House was no longer a private residence by 1934 and was eventually demolished in the late 1950s to make way for the fire station which is currently based on the site.

The station hosts one full time fire engine, crewed by firefighters operating a four watch system.